Guest post for Capacity Interactive

I’m looking forward to attending Capacity Interactive’s Digital Marketing Boot Camp for the Arts for the second time this October. In anticipation, I thought I’d share the guest post I wrote for them earlier this year, explaining UX and UI and why they’re important to an organizations’ digital strategy. Here’s an excerpt from that post:

What is UX?

UX stands for user experience, usually in interaction with digital products. The term was coined by Don Norman, who called himself a “User Experience Architect” when he worked for Apple in the 1990s. With a background in psychology as well as engineering, Norman was interested in human behavior, and how to meet people’s needs through good design.

“Good design requires good communication, especially from machine to person, indicating what actions are possible, what is happening, and what is about to happen.”

Don Norman, The Design of Everyday Things

Norman uses doors as an example of how design can communicate with the user to indicate the action they should take to pass through them. We’ve all been confronted with a door that looks like it should be pulled, when really a pushing motion is needed.

Norman argues that doors should be designed so the action is obvious – if signage is required, it’s a failure of design.

Read the full article at Capacity Interactive.

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