From exercise routines to calorie counting, websites and mobile apps have completely changed the way we take care of our health, minds and bodies. And with a clear focus on creating digital experiences that truly matter, Plank has multiplied its efforts to help individuals and brands increase awareness and visibility around some of the health issues that affect us the most.
Why it matters
One of the biggest challenges faced by medical professionals, researchers and organisations lies in getting information out to the public in a clear, concise and engaging way. Too often, we’re intimidated by a mountain of jargon, complicated caveats and contradictory information about prevention and treatment. Our team genuinely believes that well-designed technology and digital experiences can help bridge that divide and allow individuals to feel more engaged and empowered when it comes to their own health and well-being.
It also matters because there’s so much at stake. As we all know, few things matter as much as our health and that of those we love. And just as a lack of information can be risky, an overload of unsorted content comes with its own risk — let’s face it, we’ve all been caught in an endless, terrifying vortex of online self-diagnosis before. Public health projects can be tricky and complex, with a whole array of compliance, privacy and data management issues to be considered. They’re a great challenge for a creative, passionate and agile team like ours, and one we’ve tackled time and time again. Which leads us to our next point…
“We believe that as technology melds with health and wellness, we can and should create tools and applications that improve people’s lives. We are really proud that our work can impact someone’s life in a positive way.”
Over the years, Plank has worked with a number of important partner agencies and organisations to promote health issues and tips that feel important to us. Beyond raising awareness and visibility, digital experiences can be used to help medical facilities better communicate and exchange data, it can help patients access valuable information, it can empower them in their dealings with difficult conditions, and it can increase communication and understanding between healthcare providers and their patients. With a firm belief that health information should be easy to find and understand, we’ve made accessibility and simple communication the pillars of our work in this field. Though we haven’t had the opportunity to speak much about them in the past, here are some examples of the health and wellness projects we’re particularly proud of.
One Sweet App
Upon releasing the ground-breaking investigative documentary Sugar Coated, filmmaker Michèle Hozer and producer Janice Dawe wanted to find a creative way to get Canadians actively involved in the conversation by creating a tool that would provide comprehensive information about sugar data and consumption. From helping them secure funding through Telus to building an extensive and crowd-sourced library of sugar data for over 15 000 Canadian products, our team was able to provide thousands of Canadians and public health educators with highly accurate academic data that helped them measure and curb their sugar consumption.
Go Fit Yourself App
In an exciting mix of marketing, culture and fitness, we built this app not only as a complement to Prospector Film’s movie Last Woman Standing, but as an actual tool to help Canadians reach their fitness goals. Through a series of boxing exercises and routines, app users could build on their personal goals, set up a calendar with reminders and schedules, and visually track their progress and performance. To encourage them along the way, we also integrated social tools as well as helpful tips and advice from the film’s inspiring protagonists and boxing world champions, Ariane Fortin and Mary Spencer.
My Plavix Partner
Working in partnership with Antibody Communications for Sanofi-Aventis, Bristol Myers Squibb, our team set out to create a powerful CMS-driven patient support website that would help people recovering from heart conditions connect with a community and access valuable information. The result was a bilingual Buddy-System that allowed patients to easily create a user profile, track data and receive personalised care information all the while sharing their stories and enjoying context-specific emails with links to fitness, lifestyle and cooking videos.
Psoriasis Support Canada
Hoping to create a welcoming and helpful support space for psoriasis sufferers, their family members and the media, Amevive/Astellas mandated Energi PR and us to create a one-stop online destination that would set them apart as Canadian industry leaders. With an inviting message board, easily personalized user profiles and a variety of well-designed front-end forms, we were able to collect information and deploy time and care-specific updates and newsletters that fostered a strong sense of community and helped users stay up to date on the latest developments relating to this dermatological condition.