Building Bridges Coast to Coast
With a huge mandate, Community Foundations of Canada had a bold vision for its website. Included were obvious features: showcasing its mission, people and partners, easy access to reports and financials as well as details on the culture and work spaces of CFC. The heart of this redesign however, was the vast amount of information that needed to be organised to ensure a smooth user experience. CFC needed to display its numerous current and past initiatives, all containing information and related articles in a clear and concise way. The many projects and programs supported by Community Foundations Canada also needed to be accessible and coherently presented.
A prominent link was created to showcase the many topics CFC says inspires its work. Each topic (Belonging, Community Data, Philanthropy, Impact Investing, Indigenous Rights, SDGs and Youth) linked to initiatives, journal posts and latest news – offering a significant amount of information for users. In essence, the Topics section links together everything CFC is hoping to accomplish with regards to communicating, educating and inspiring those connected by community. Reducing the number of pages and consolidating all that information was crucial to ensure users did not have to click through multiple pages to get where they wanted to go.
Learning Is Key
Another prominent link directs users to CFC’s learning institute – a powerful tool providing ongoing educational experiences and learning resources. Everything from building skills to accelerating impact to strengthening community is included. As is a substantial resource library with guides and webinars. Built into the site are links to upcoming events including CFC’s major bi-annual conference. Users can also find nearby foundations by selecting a region within Canada or see all 191 community foundations.
A Grand Statement
Plank worked with CFC to create a modern, sophisticated site that was colourful yet engaging. Buttons remained pink, pairing well with the turquoise they were already using. The font was also updated. Mouseover animations were added to interactive elements, giving the site a modern, tactile feel, providing a visually organized way to present and search for myriad text-heavy resources. Plank kept the design clean and simple letting the significant content speak for itself.