Big Announcements. Big Traffic.
Fans flock to festival lineup announcements. They know there’s no time to waste when tickets go on sale for sellout shows. And they need quick access to information during festival weekend.
Heavy Montreal’s website needed to perform under the pressure of heavy traffic spikes at key moments without disappointing audiences.
Given our experience with evenko.ca and Rush.com, Heavy Montreal knew we could be to build a site that could keep up with its avid fans. By routing 95% of the site’s pages and assets through a robust Content Delivery Network, we lightened the load on any one server, improving uptime and user satisfaction.
Integrated, Personalized Experience
A fantastic festival experience depends on a lot of factors coming together.
We’re proud to have integrated 3rd party technology from fellow Montreal companies Greencopper, Outbox and Connect&Go to weave together schedules and artist information, account management and ticketing, and RFID wristband technology.
Leveraging these integrations, we upgraded the Heavy Montreal online experience. With a unified single login, festival attendees can get artist recommendations, link social accounts and access special deals offered by Île Soniq and their partners.
Once onsite at the festival, scanning your wristband allows you to challenge your friends to games, win prizes, and share photos to your personal timeline.
Our work on the Heavy Montreal website was part of a larger project that included evenko’s other two major festivals, Osheaga and ÎleSoniq.
While each site has its own unique look and feel, they remain the same “under the hood.” The custom Content Management System we built allows the organizers of each festival to control and tweak the content and marketing deals that they offer to their audiences.
All three festivals can rest assured that their audiences will always have access to the information they need, when they need it.