Website Redesign & Fan Community
We began by revamping the site to include the necessary responsive layouts for today’s browsing needs. From there, a complete discography was expanded to include credits, liner notes, lyrics, awards and chart positions—everything on every super fan’s wish list.
A New Home for Fans to Interact and Share With One Another
Having a true Rush fan like Happy Cog’s Greg Hoy on board kept the focus on the fans. What is music without an audience, after all. New commenting modules allowed fans to upload and share photos, videos, and stories from the live shows—from their last tour and all the way back to the beginning—keeping the Rush experience going long after the tour ends.